Conversion Signals
Opimize CPC for incremental lift.
Weight conversion values by their touchpoint's incremental lift, so platforms optimize bids toward clicks that drive results.
Incrementality-weighted conversion signals.
Adjust conversion values based on incremental touchpoint contribution, so algorithms learn which interactions create real impact versus baseline behavior.
Bid aligned with incrementality
Algorithms receive conversion values that reflect each touchpoint's incremental contribution, not just baseline bevavior.
Reduce baseline cannibalization
Daily signal delivery
Bid aligned with incrementality
Algorithms receive conversion values that reflect each touchpoint's incremental contribution, not just baseline bevavior.
Reduce baseline cannibalization
Daily signal delivery
Bid aligned with incrementality
Algorithms receive conversion values that reflect each touchpoint's incremental contribution, not just baseline bevavior.
Reduce baseline cannibalization
Daily signal delivery
Bid aligned with incrementality
Algorithms receive conversion values that reflect each touchpoint's incremental contribution, not just baseline bevavior.
Reduce baseline cannibalization
Daily signal delivery
Bid aligned with incrementality
Algorithms receive conversion values that reflect each touchpoint's incremental contribution, not just baseline bevavior.
Reduce baseline cannibalization
Daily signal delivery
A fast-growing skincare brand needed to scale new customer acquisition without inflating costs.
-14.3%
blended CAC
+23.8%
AOV from new customers
+53.4%
ad spend
"With Innkeepr, we found a way to guide algorithms towards new segments instead of just feeding them raw conversions. The predictive audiences are more precise than any custom audiences we've used before — and the performance lift was immediate"
Alexander Pelz
CEO, Rosental
A fast-growing skincare brand needed to scale new customer acquisition without inflating costs.
-14.3%
blended CAC
+23.8%
AOV from new customers
+53.4%
ad spend
"With Innkeepr, we found a way to guide algorithms towards new segments instead of just feeding them raw conversions. The predictive audiences are more precise than any custom audiences we've used before — and the performance lift was immediate"
Alexander Pelz
CEO, Rosental
A fast-growing skincare brand needed to scale new customer acquisition without inflating costs.
-14.3%
blended CAC
+23.8%
AOV from new customers
+53.4%
ad spend
"With Innkeepr, we found a way to guide algorithms towards new segments instead of just feeding them raw conversions. The predictive audiences are more precise than any custom audiences we've used before — and the performance lift was immediate"
Alexander Pelz
CEO, Rosental
© 2025 Innkeepr. All rights reserved.
© 2025 Innkeepr. All rights reserved.
© 2025 Innkeepr. All rights reserved.