Objectives
Tailor audience and conversion signals to your business KPIs.
Tailor audience and conversion signals to your business KPIs.
From CLV to checkout likelihood - tailor custom audiences and conversion events to the outcomes that matter to your business.
From CLV to checkout likelihood - tailor custom audiences and conversion events to the outcomes that matter to your business.
Define what your signals optimize for.
With objectives you can tailor audience and conversion signals to any business metric - from checkout likelihoods to order values to lifetime value.
How current growth teams use objectives.
From CLV optimization to multi-dimensional goals - tailored to how your business actually measures success.
E-commerce
predicted_clv
Acquire customers who stay and spend more.
new_customer_probability
Scale first-time buyer acquisition.
repeat_purchase_likelihood
Target users likely to come back.
Subscription
subscriber_ltv
Optimize for long-term subscription value.
trial_to_paid_probability
Focus on trials that convert.
churn_risk_score
Exclude high-churn-risk users.
SaaS / Lead Gen
demo_to_close_likelihood
Prioritize leads that close.
predicted_arr
Weight conversions by deal value.
product_qualified_score
Target users showing buying signals.
E-commerce
predicted_clv
Acquire customers who stay and spend more.
new_customer_probability
Scale first-time buyer acquisition.
repeat_purchase_likelihood
Target users likely to come back.
Subscription
subscriber_ltv
Optimize for long-term subscription value.
trial_to_paid_probability
Focus on trials that convert.
churn_risk_score
Exclude high-churn-risk users.
SaaS / Lead Gen
demo_to_close_likelihood
Prioritize leads that close.
predicted_arr
Weight conversions by deal value.
product_qualified_score
Target users showing buying signals.
E-commerce
predicted_clv
Acquire customers who stay and spend more.
new_customer_probability
Scale first-time buyer acquisition.
repeat_purchase_likelihood
Target users likely to come back.
Subscription
subscriber_ltv
Optimize for long-term subscription value.
trial_to_paid_probability
Focus on trials that convert.
churn_risk_score
Exclude high-churn-risk users.
SaaS / Lead Gen
demo_to_close_likelihood
Prioritize leads that close.
predicted_arr
Weight conversions by deal value.
product_qualified_score
Target users showing buying signals.
E-commerce
predicted_clv
Acquire customers who stay and spend more.
new_customer_probability
Scale first-time buyer acquisition.
repeat_purchase_likelihood
Target users likely to come back.
Subscription
subscriber_ltv
Optimize for long-term subscription value.
trial_to_paid_probability
Focus on trials that convert.
churn_risk_score
Exclude high-churn-risk users.
SaaS / Lead Gen
demo_to_close_likelihood
Prioritize leads that close.
predicted_arr
Weight conversions by deal value.
product_qualified_score
Target users showing buying signals.
Frequently Asked Questions
Can I create multiple objectives?
How do I define custom objectives?
How often do objectives update?
35.5% higher new customer ratio. How asambeauty taught Performance Max which purchases matter.
Read their story
11.7% lower CPA. How LILLYDOO used subscriber data to find new families on Meta.
Read their story
39.7% lower new customer CAC. How MORE Nutrition stopped paying for customers it would have won anyway.
Read their story
35.5% higher new customer ratio. How asambeauty taught Performance Max which purchases matter.
Read their story
35.5% higher new customer ratio. How asambeauty taught Performance Max which purchases matter.
Read their story
35.5% higher new customer ratio. How asambeauty taught Performance Max which purchases matter.
Read their story
11.7% lower CPA. How LILLYDOO used subscriber data to find new families on Meta.
Read their story
39.7% lower new customer CAC. How MORE Nutrition stopped paying for customers it would have won anyway.
35.5% higher new customer ratio. How asambeauty taught Performance Max which purchases matter.
Read their story
11.7% lower CPA. How LILLYDOO used subscriber data to find new families on Meta.
Read their story
39.7% lower new customer CAC. How MORE Nutrition stopped paying for customers it would have won anyway.
Ready for incremental growth?
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Ready for incremental growth?
Learn how Innkeepr unlocks incremental growth form your data.
Ready for incremental growth?
Learn how Innkeepr unlocks incremental growth form your data.
© 2026 Innkeepr. All rights reserved.
© 2026 Innkeepr. All rights reserved.
© 2026 Innkeepr. All rights reserved.