Customer Story
Scaling Sustainability: How NIKIN Scales Sustainable Clothing Across Europe with Innkeepr.
About NIKIN
NIKIN is a sustainable fashion brand dedicated to environmental impact, planting a tree for every product sold.
Industry
Cosmetics & Skincare
Company Size
50
Headquarters
Lenzburg, Switzerland
Annual Revenue
€20M
Challenge
NIKIN struggled to align its growth strategy with a data-driven approach, leading to inefficient audience overlaps and a lack of growth in key performance channels.
Solution
NIKIN used Innkeepr as the central foundation for its audience data strategy, building high-impact targeting funnels on top of it to drive international growth.
Results
Following an intensive trial phase, NIKIN achieved significant improvements across key metrics:
11% increase in return on ad spend (ROAS)
18% Reduction in Cost per Acquisition (CPA)
21% increase in Total Campaign Revenues
7% increased conversion rate
NIKIN’s Story
In 2016, childhood friends Nicholas Hänny and Robin Gnehm founded NIKIN with a simple mission: to give back to nature by planting a tree for every product sold. The idea sparked when Robin returned from a trip to Canada, inspired by its vast forests. Over a beer at McArthur’s in Lenzburg, he and Nicholas decided to launch a small collection of beanies—Treeanies.
They ordered 60 pieces, which sold out in just three days. Demand skyrocketed, and soon, they were shipping orders from Jeffrey Gnehm’s childhood bedroom. Robin’s entire family pitched in—his parents sewed labels, his brother Lester handled logistics, and Jeffrey took over communications.
By 2019, NIKIN had 28 employees and a thriving community supporting global reforestation. What started as a simple idea between two friends became a movement, proving that sustainable fashion and business can go hand in hand.
The Innkeepr Moment
After just four weeks, Innkeepr dynamically generated custom audiences based on real-time purchase intent, enabling NIKIN to create highly targeted lookalike audiences for strategic Facebook and Google Ads campaigns. This data-driven approach led to meaningful campaign improvements, including a 15% reduction in new customer acquisition costs and a 21% increase in overall campaign returns.
Annina Marti, SEA and Social Lead at NIKIN, highlighted the immediate impact, stating:"This collaboration allowed us to enhance our digital marketing while remaining true to our sustainability commitment."
How NIKIN Uses Innkeepr
Innkeepr’s audience-building engine seamlessly integrates with NIKIN’s advertising stack, driving international growth across France, Italy, and Germany by:
Building high-value audiences for social and SEA, ensuring precise targeting and engagement.
Optimizing reach by reducing overall audience overlaps and improving campaign performance.
Enhancing spend efficiency with intelligent exclusion lists that eliminate likely non-purchasers.
Unlocking profitable growth through incrementality insights tailored for paid social and SEA.
This collaboration empowers NIKIN to scale sustainably while maximizing its digital marketing impact.
A Sustainable First-Party Data Strategy
In addition to advancing sustainable fashion, NIKIN has established a robust first-party data strategy, aligning its paid social and SEA marketing efforts with its eco-friendly ethos.
By integrating AI-driven audience insights, NIKIN not only improved campaign effectiveness but also built a sustainable foundation for future growth in a post-cookie world.
